550Access offers great value on dial-up internet service for only $5.50/ mo. Corporate clients report cost savings to the tune of 70%. Individual users extol the excellent quality. www.550access.com

July 2003 - In the ubiquitous internet marketplace crowded with ISPs clamoring for attention. www.550access.com has managed to carve its own niche and uphold its position as a low-cost provider of high quality dial-up internet services for both corporate and individual customers.

The company has built a customer-value driven strategy focused on giving best value to the customer for his dollar. This value is measured at 550Access, not only in terms of giving the best prices but also by ensuring superior customer satisfaction on an ongoing basis. 550Access dial-up internet service priced at only $5.50/ month offers unlimited nationwide access with local numbers to connect from anywhere in US, live online technical support, free instant messaging and V.92 Modem compatibility. There are no annoying banner ads and users have the option of getting add-ons of webspace/ e-mail accounts or premium support for additional few cents.

From its initial focus on individual consumers, the company has forayed into developing low-cost solutions for corporate customers. In view of the recent economy when every company is struggling to cut costs, the low-cost, high-quality strategy has worked well for 550Access

The corporate accounts of www.550access.com are primarily intended for employees whose jobs involve frequent travel. These users are able to connect via nationwide network of 550access whenever they are on road, for only $5.50 a month - a significant cut-down from the usual figure of $20-25 that most other ISPs charge.

Die-hard loyalists of 550Access commend the company for its ability to offer superlative service at highly competitive prices. As John Smith, VP Customer Strategy, states, “We have managed to stand out in this increasingly competitive ISP market without spending millions of dollars on advertising by understanding the needs of small and mid-sized companies. Even as these companies are aggressively cutting costs, at the same time they are increasingly concerned about the trade-off on service quality i.e. the trade-off between cost of operations vs. the effectiveness of their operations or employees. As a result, there is a direct pressure on suppliers to deliver the best quality at most competitive rates”.

550Access has been able to meet this need most successfully. Southwest Consulting, a client of 550Access reveals, “550Access helped us cut down on our dial-up internet costs by almost 70%”.

In the highly dynamic internet market marked by high customer turnover and frequent switching over by consumers, 550Access has consistently increased its customer retention by integrating value, convenience, and reliability for users. The company regularly evaluates and upgrades its operations to stay ahead of competition and sustain its market. According to John, “A large chunk of our budget is devoted to Customer Support operations and this is evident in the results. Most of our growth has been through word of mouth advertising, and our customer retention figures are significantly higher than for most dotcom companies.”

For more information, visit www.550access.com or write to johnsmith@550access.com.