document contains in-depth description of 550 Access
Toolbar version 3.0. For further enquiries, you
may contact us at president(@)550access.com. Members of
the Press may contact us using the "Press Inquiry"
beta-testing, we have now released the final version
of the new Toolbar 3.0. This latest version is even
more powerful compared to the previous version 550
Access Toolbar 2.0 which had received excellent
feedbacks and reviews because of its unique functionalities
(such as popup blocker, Autofill, Identities and
The comprehensiveness and efficient features of
Toolbar 2.0 earned it top ratings on Download.com.
The new version is expected to further enhance the
user comfort by giving them a superior control on
their online experience.
March 10, 2004
Windows 95/98/ Me/NT/ XP/2000
new in version 3.0?
The primary addition
to the new updated toolbar is a unique, simple-to-use
feature that we call PRECISION SEARCH.
Why Precision Search?
As the name suggests, Precision Search is
intended to give much more precise results
to users when they perform a search on any
major search engine.
The major chunk of revenues generated by
a Search Engine is via the paid placement
ads. The advertisers get more visibility in
search engine results by either getting top
placements (identified as Sponsored links)
among the search results or by having their
colorful banners displayed prominently on
the page. Such prominent placements help the
advertisers attract more traffic to their
However the advertising links, banners etc.
are a source of distraction and confusion
for users since first of all they clutter
up the screen and secondly these sponsored
links are often not the most relevant links
for a user’s query even when they are
placed most prominently.
Apart from ads displayed among search results,
numerous advertising banners are also served
by ad networks and displayed on various websites.
These ad banners again add to clutter on web
pages and since these ads often constitute
large size image files, the presence of these
ads on a webpage increases the overall size
of that page and hence increases the time
required to download the page on to a user's
What does Precision Search do?
Precision Search directly addresses this
problem by simply blocking the paid or sponsored
ads and banners from search results listings
and other websites.
By the blocking of search ads users get cleaner,
easy to read and much more relevant results
for their search query. Therefore the results
most relevant to users’ search query
are the ones that get better placement instead
of the ones which have been paid for by advertisers.
Moreover blocking of online banner ads reduces
the size of webpages that contain these ads,
and thus improves surfing speeds.
Another component of “Precision Search”
in the new version of 550 Access Toolbar is
replacement, instead of elimination, of the
top sponsored links in search results. This
means that the top sponsored links in the
main search results section would in fact
be replaced by 550 Access links instead of
being completely removed. User will have the
option to turn off this feature.
These links however will be distinctly identified
as 550 Access ads and therefore easily discernible
from relevant search results section on the
page. Considering that “online search”
is among the most-frequently performed tasks
for internet users, this component of PRECISION
SEARCH would give significant power to companies
who might want to have their own ads displayed
to boost their brand presence and online traffic.
Companies would also be able to identify specific
keywords for which their ads will appear i.e.
instead of appearing every time user searches,
the ads will appear only when users search
using those specific keywords. This will make
the ad-delivery much more targeted.
The final release
of 550 Access Toolbar version 3.0. is available
now and can be downloaded for free from our website.
Companies can also send requests for private-labeled
copies of this version. For any queries, contact
us at president(@)550access.com.