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We are currently in the process of updating the 550 Access Toolbar to make it even more powerful and unique. The current version of 550 Access Toolbar has received excellent feedbacks and reviews as it includes all the functionalities (such as popup blocker, Autofill, Identities and Shortcuts) that ensure a consistent and hassle free surfing experience.

The comprehensiveness and efficient features of this free toolbar earned it top ratings on Download.com.

The new version is expected to further enhance the user experience by giving them a superior control on their online experience.

The primary addition to the new updated toolbar will be a unique, simple-to-use feature that we call PRECISION SEARCH.

• Why Precision Search?

As the name suggests, Precision Search is intended to give much more precise results to users when they perform a search on any major search engine.

The major chunk of revenues generated by a Search Engine is via the advertising space sold to companies. The advertisers get more visibility in search engine results by either getting top placements (identified as Sponsored links) among the search results or by having their colorful banners displayed prominently on the page. Such prominent placements help the advertisers attract more traffic to their website.

However the advertising links, banners etc. are a source of distraction and confusion for users since first of all they clutter up the screen and secondly these sponsored links are often not the most relevant links for a user’s query even when they are placed most prominently.

• What does Precision Search do?

Precision Search directly addresses this problem by simply blocking the paid or sponsored ads and banners from search results listings. Users get cleaner, easy to read and much more relevant results for their search query.

Therefore the results most relevant to users’ search query are the ones that get better placement instead of the ones which have been paid for by advertisers.

Another component of “Precision Search” that might be expected in the new version of 550 Access Toolbar is replacement, instead of elimination, of the top sponsored links. This means that the top sponsored links in the main search results section would in fact be replaced by 550 Access links instead of being completely removed. User will have the option to turn off this feature.

These links however will be distinctly identified as 550 Access ads and therefore easily discernible from relevant search results section on the page. Considering that “online search” is among the most-frequently performed tasks for internet users, this component of PRECISION SEARCH would give significant power to companies who might want to private label the toolbar with this feature and give them a unique way to boost their brand presence and online traffic. Companies would also be able to identify specific keywords for which their ads will appear i.e. instead of appearing every time user searches, the ads will appear only when users search using those specific keywords. This will make the ad-delivery much more targeted.